Your logo is more than just a design—it’s the face of your brand and the foundation of your visual identity. But having just one logo isn’t always enough. That’s why brands use a mix of primary logos, secondary logos, and submarks to stay versatile and consistent across every touchpoint. Let’s break down how these variations work and when to use them:
Primary Logo
What it is: This is the hero of your brand—the full design that represents your business. It often includes your brand name paired with an icon or symbol, creating a lasting first impression.
When to use it: Think of your website, packaging, or bold marketing campaigns. Anywhere you want your brand to take center stage, your primary logo is the one to reach for.
Secondary Logo
What it is: A flexible sidekick to your primary logo. This version simplifies the design, offering a variation that works better in compact spaces without losing its connection to your brand.
When to use it: Perfect for business cards, email signatures, or any layout where your main logo might feel a bit cramped. It’s designed to keep your brand polished, no matter the format.
Submark
What it is: Your logo at its simplest. A submark often features just an icon, monogram, or other minimalist elements from your design, making it ultra-versatile.
When to use it: Ideal for tiny spaces where a full logo won’t fit. Think social media profile pictures, favicons, or even watermarks.
Why It Matters
At Greyfound, we understand the importance of versatility in branding. That’s why every branding package we offer includes multiple logo variations—ensuring you have the right logo for every application. From your primary logo that makes a bold statement to the secondary logo that adapts to different formats, and the submark that shines in small spaces, we've got you covered for all your branding needs.
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